Entrepreneur

The 5 Branding Rules of Attraction

Your brand draws customers to your business. Here are the elements you should consider when designing it.
Source: Shutterstock

"Your brand is the magnet that draws consumers to your product or service," says Ken Carbone of Manhattan design and branding firm Carbone Smolan Agency. Here are five rules of attraction:

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur3 min read
Making the Midlife Leap
Sometimes, building the life you want requires a big risk. That’s what Keri Gardner realized when she cashed in $100,000 of her retirement savings to buy a franchise. It was November 2020, and she had just been laid off from her executive role at a h
Entrepreneur2 min read
‘I Won’t Make That Mistake Again!’
When Shizu Okusa decided to start a new business, she knew where to find the best guidance. “I wanted to reverse engineer everything I did wrong in my last company,” she says. Raised on a farm in Vancouver by Japanese immigrants, she’d founded a cold
Entrepreneur3 min read
THE Franchise 500® HALL OF FAME
This year, we at Entrepreneur published the 45th annual edition of our Franchise 500 ranking. As we celebrate that milestone, we also want to recognize the franchise brands that have been on this Franchise 500 journey right alongside us for the longe

Related Books & Audiobooks