How to Think Like Your Customer
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
I downloaded Vine, the new short-video creation and sharing app for the iPhone, when it had been on the market less than a week. One of my first followers was Paul McCartney--yes, that Paul McCartney.
This thrilled me enormously. My family, however, was unimpressed. "What's Vine?" they asked. And, tragically, "Who's Paul McCartney?" (The latter from my teenage daughter.)
I was reminded of this disconnect when I
