OKCupid Asks Customers to Help Remove Ads From Site
Rather than lose money to customers who had installed ad blockers, the online dating site asks users to donate money to make the site ad-free.
One day in 2012, , the ad-supported dating site with well over 7 million members, uncovered a puzzling problem. The site's internal ad-impression numbers weren't jibing with those of an advertiser, which were lower. OkCupid co-founder Sam Yagan recalls the
