Web Startup Scores $28 Million to Simplify A/B Testing
Optimizely found a way to make website optimization easier and everyone from Obama to venture captalists took notice.
by Matt Villano
Aug 01, 2013
2 minutes
PhotoŠ Terri Leowenthal
Big data has opened up giant opportunities for Dan Siroker. In 2008, as director of analytics for Obama's first presidential run, the former Google Chrome and Google AdWords product manager was tasked with figuring out which data and calls to action on the campaign's website would
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