A Chain of Brain-Fitness Stores Gets Big-Time Funding
After a false start, Lindsay Gaskin tweaked her business model and gained the attention of major investors.
by Michelle Goodman
Nov 01, 2013
2 minutes
Lindsay Gaskins' first foray into the brain-game market was a bust. After raising $75,000 in seed money from Chicago firm and incubator , Gaskins opened a "brain fitness" mall kiosk in May 2008. Customers who stopped to check out the games, puzzles, books and software expressed interest in the products, but most didn't reach for their
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