Ecommerce Trend for 2014: Buying Into the Subscription Service Model
Companies like Birchbox and Bitters + Bottles illustrate the benefits of subscription services: recurring revenue and deep customer relationships.
Ecommerce
Healthful snacks. Underwear. Software. More types of businesses are employing e-commerce subscription models.
Led by pioneers such as Birchbox, the cosmetics service that claims some 400,000 subscribers, the model is being embraced at a rapid pace by consumers and the venture capital community. Zuora, a software-as-a-service company that enables subscription commerce and billing, announced in September that it had raised
