Naming Your Business? Consider These 3 Points First
Finding the right name can make or break your business.
by Jodi Helmer
Jan 01, 2014
2 minutes
It's one of the first and most significant decisions a startup needs to make. Pick the wrong name--one that doesn't resonate with customers, is difficult to pronounce or spell or is too close to another business's name--and it could have major detrimental effects on your brand, SEO and bottom line.
Steve Manning is founder and CEO of Igor, a
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