The Science Behind Crafting Contagious Content
Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
by Jason Ankeny
May 01, 2014
2 minutes
Norwegian comedy duo Ylvis may never learn what the fox says, but its video posing that musical question solved a far greater mystery: the secret behind viral media success.
"The Fox (What Does The Fox Say?)," released in September 2013, received some 40 million online views in its first two weeks and scored
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