Entrepreneur

Active or Idle, Everyone Is Wearing Gym Clothes Now

Sales of activewear are growing as denim sales are shrinking.
Sporty chic: Adidas by Stella McCartney.

Active or idle, everyone loves “athleisure.” So much so that fitness-inspired togs are among the hottest trends driving America’s apparel market.

Comfortable, affordable, versatile and increasingly stylish, activewear is no longer just for the gym. Sleek hoodies and stretch pants have become acceptable attire at many offices, not to mention restaurants and bars. And

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