How This Blow-Dry Salon Franchise Went From 3 Units to 50
Blo, an international franchise, attracted the attention of Gwyneth Paltrow and others.
Ari Yakobson wasn’t aware of the growing trend of blow-dry bars when he stumbled upon the three-unit chain Blo Blow Dry Bar in 2008.
“Being blunt, at first I thought the Blo concept was ridiculous and wouldn’t work,” says Yakobson, who at the time owned a chain of children’s hair salons across Canada. “But I took a look at the numbers and became intrigued. I
