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    4 Must-Haves for Headlines That Hook Readers

    Without the right words, your blog posts, flyers and ads may go unnoticed.
    by Ann Handley Feb 01, 2016 1 minute
    Source: Shutterstock

    A headline isn’t a final flourish, just something to tack on after the writing or video production is done. It’s your critical first impression: 80 percent of visitors will read

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