How a Near-Death Mountain Climb Launched One of the Adventure World's Best-Known Brands
The brothers Giovale are avid mountain climbers, and they learned the hard way that the industry needed better tools for safety. They made the product themselves, launching a now-global business.
Brothers Danny and Mike Giovale are both experienced mountain climbers and had no problems on the way up an intense climb in the rigorous Italian Dolomites. But on the way down, Danny slipped in a steep, snow-filled gully. “I couldn’t stop,” he says. “As my velocity increased, I thought, .” He didn’t, luckily: He flew off a snow bumper into water that
