Entrepreneur

More Brains Than Budget? Steal These $0 Marketing Strategies.

It sounds too good to be true, and yet many companies pull it off. How? By thinking differently about who does the marketing.
Chris Dingman, not your average moving guy.

Ten  years ago, Chris Dingman launched his company on the flimsiest of grounds. It’s called The Dingman Group, and it relocates professional athletes -- so, say, if a guy is traded from the Miami Heat to the Cleveland Cavaliers, The Dingman Group would arrange to sell the house in Miami, pack it up, move the stuff and find a new home in Cleveland. It’s a clever, one-of-a-kind service, but there was a hitch: The “Group” was just Dingman, and he had no experience in real estate or professional sports. Also, he was damn near broke -- and it took him almost a year and a half to find his first client. “It was gnarly,” he says. “No matter how much you’re struggling as an entrepreneur, you have to put a face on.”

His fortunes are considerably different now. When he spoke to one day in early

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