Newsweek

Why Facebook Can't Fix Fake News

Software solutions can probably never overcome the problem that truth to me might not be truth to you.
Facebook is caught in a catch-22; the company drives revenue and traffic by giving users posts they're more likely to "like" and thus remain with in Facebook to continue reading, but it's also in danger of driving an exodus as fake news and bitterness of politics creates a toxic environment.
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Imagine going on Facebook and finding no political posts—just your friends and their updates. It would feel like pulling on clean underwear after wearing a single pair for a week on a desert hike.

Fake news? That’s only the start of the tempest about to roll through Facebook headquarters. The site is turning into a septic tank of polluted politics. It’s becoming a party you want to leave because everybody got drunk and obnoxious. No new social network is going to beat Facebook by copying Facebook, but we might get fed up with all the politics and fake crap on Facebook and turn to something refreshingly different. Right there you can see the leak in Facebook’s tire: the left glove that drops and leaves an opening for a rival to punch it in the face.

“There’s a real risk this is doing great harm to the brand,” of people who ingested Tylenol capsules laced with cyanide. That crisis nearly crippled its maker, medical giant Johnson & Johnson.

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