Everand Logo

Welcome to Everand!

  • Fast Company

    What I Learned

    Letter from the Fast Company Innovation Festival: If it’s not “mobile,” it’s not media! If it’s not “online,” it’s not “business.” Marketing is either “real-time marketing” or it isn’t marketing.
    by Branimir Brkljac Aug 22, 2016 4 minutes
    Branimir Brkljac is a marketing professional from Slovenia.

    For its 20th anniversary, Fast Company organized its first Innovation Festival from November 9 to 13 in New York City. The festival was organized differently from any other business conference. In addition to panel discussions held at two locations, festival participants—of which there were more than 3,000—were able to visit innovative companies and talk to entrepreneurs, founders, and CEOs.

    But that was not all! As part of the festival, you also had the chance to visit the Museum of Modern Art and the Museum of Natural History, with special guided “off-hours” tours; see a fashion show by Eileen Fisher; attend live music at Spotify; and enjoy tasting the exquisite delights at the phenomenal Eataly multistore.

    All in all, during those five days, at a hundred

    You’re reading a preview, subscribe to read more.

    More from Fast Company

    Fast Company1 min read
    46 uncommon
    WHEN ELECTRONIC ARTS NEEDED TO REBR AND ITS $2 BILLION soccer vedio game FIFA after a financial dispute with the global sport's governing body, it tapped the London-based agency Uncommon for the job—perhaps the most daunting marketing challenge of la
    Fast Company12 min read
    08 for Whom The Bell Tolls
    FOR SHOWING THE WORLD THAT TACOS ARE A STATE OF MIND NO ONE REALLY KNOWS who first came up with the idea of Taco Tuesday. One of the earliest references can be found in a newspaper ad for El Paso, Texas's White Star Cafeteria from Monday, October 16,
    Fast Company1 min read
    MIC Bonus: 10 More Lists Culled From This Year's Top 50 Most Innovative Companies
    *Company names are otherwise subject to Fast Company style in the Top 50 and Top 10 Trends lists ■

    Related Books & Audiobooks