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  • Fast Company

    SOUL FOOD

    Kimbal Musk is sowing the seeds for a health revolution in Memphis.
    by Jennifer V. Cole Sep 12, 2016 2 minutes
    Growing Memphis Musk’s new Memphis restaurant is on a former commercial cotton farm that’s being transformed into a vibrant city park.

    Right around the time in 2014 that Memphis was named the most obese city in the U.S., a local philanthropist approached Kimbal Musk with an idea. If Musk, a social entrepreneur who runs the Kitchen, a farm-to-table restaurant group and nonprofit, could help overhaul the city’s food system, he’d supply the funds. It was a big ask: Memphis is defined by its abiding love for fried chicken and a rich

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