Fast Company

PLAYING THEIR OWN GAME

Under Armour’s Kevin Plank and golf star Jordan Spieth embrace boldness as they plot their future, together and apart.
Under Armour CEO Plank has been inspired by the play and attitude of 23-year-old pro golfer Spieth.

Kevin Plank has built Under Armour into a $5 billion business from a very modest start in the basement of his grandmother’s house. Jordan Spieth, the face of UA’s golf apparel brand, won both the Masters and U.S. Open in 2015, and last year helped bring the Ryder Cup back to the U.S. In this conversation with Fast Company’s Robert Safian, Plank and Spieth discuss how they’ve inspired and empowered each other to be better at

You’re reading a preview, subscribe to read more.

More from Fast Company

Fast Company1 min read
40 Day Week Global
THE NONPROFIT 4 DAY Week Global wants to create nothing less than a million new years of free time. The organization took the concept of a shortened week from fringe to main-stream last year, onboarding some 190 companies for trials of four-day weeks
Fast Company1 min readIntelligence (AI) & Semantics
09 Openai
THE COMPANY THAT dented the universe in 2022 continues to leave its mark. OpenAI's GPT-4 large language model (LLM), released in March 2023, is considered 10 times more powerful than its predecessor, discerning context and nuance better, as well as d
Fast Company2 min readRobotics
Automating Dirty And Dangerous Work
THERE'S A long history of robots taking jobs that humans resent, resist, or outright fear. But a new crop of bots is tackling tasks that even machines might calculate to be out of their theoretical comfort zones. Gecko Robotics has been deploying its

Related Books & Audiobooks