Inc.

WHY DYSLEXIA BECAME THE SECRET TO MY SUCCESS

Matt Keiser, founder of the digital direct-marketing firm LiveIntent, learned in kindergarten that he was dyslexic. While Keiser says it sucked during school, he now credits his condition with giving him the tools he uses every day to grow his business.

As told to L.W.

I WAS IDENTIFIED AS A poor performer and disruptive to class in kindergarten. My grandfather, a psychoanalyst, couldn’t understand why. Then we found out why: dyslexia. I have very poor visual memory—it took me two years to learn the alphabet.

Dyslexics

You're reading a preview, sign up to read more.

More from Inc.

Inc.3 min read
When Do You Really Need the Next Big Thing?
Gary Vaynerchuk IF YOU WANT TO SURVIVE the cycle of innovation—that continuous process of discovery, incubation, acceleration, and scaling—there’s something you need to know: If you remain a romantic, and attached to a legacy technology or trend, yo
Inc.3 min read
Treasure in the Trash
When he was 18, high school dropout Hunter Moore saw an opportunity to provide “lumping and logistics” staffing to companies needing to load and unload trucks and find drivers. With Memphis-based Moore Advanced, the 22-year-old now serves difficult-to-staff industries like recycling plants.
Inc.2 min read
An Athlete’s Second Act
“This is not something I planned on,” says former college hoops star Lanny Smith. “I was always an athlete.” But injuries crushed his dreams just before his rookie NBA season began. His Christian faith kept him going, and an idea to marry it with athletic wear—dreamed up while he was recuperating in a hospital—gave him a thriving Houston-based company. Oh, and his investors? They include some guy named Steph Curry.