Inc.

Acting Big While Staying Small

When you operate with a tiny staff, a big win, while satisfying, makes everything harder

Thomas Goetz

IN THE NEARLY THREE years since we started Iodine, we’ve been a tiny team, never more than 10 of us. That has been one of our greatest blessings so far, and you’d think that because of body count alone, we’d tackle only one thing at a time.

Yet staying focused has certainly been the biggest challenge of our startup life so far. Frankly, in the

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