Inc.

The Fitness Fads

Entrepreneurs have been quick to capitalize on exercise trends, which often peak abruptly
AEROBICS The celebrity power of Jane Fonda was a sales engine.

JAZZERCISE → It’s dance. It’s exercise. Wait! You’re both right. This fitness craze, developed by Judi Sheppard Missett in 1969, is still around today, with

You’re reading a preview, subscribe to read more.

More from Inc.

Inc.6 min read
Steve Young Shares Lessons From the Private Equity Playbook With a First-Time Founder
Not many entrepreneurs have both professional football and private equity on their résumés. But Steve Young has always been something of an overperformer. During his 15-year career in the NFL, the Hall of Fame quarterback earned himself three Super B
Inc.2 min read
Sheila Johnson
As told to Christine Lagorio-Chafkin SHEILA JOHNSON IS America’s first Black female billionaire. She’s lived multiple entrepreneurial journeys, from co-founding BET in 1980 to creating her luxury resort management company in 2005. She’s since purchas
Inc.1 min read
Piersten gaines
26 Going Fishing for Sharks FOUNDER AND CEO OF PRESSED ROOTS Piersten Gaines's first real pitch, to Shark Tank‘s “Mr. Wonderful,” Kevin O'Leary, did not go well. To start, her concept for Pressed Roots—a Dallas-based salon chain focused on curly and