The Next-Gen Health Club

WHEN THE co-founders of organic food e-commerce company Thrive Market saw an Instagram of a bear mauling one of their deliveries, they were oddly delighted. “A box of food had been left on the porch of a woman in rural Wyoming,” says CEO Nick Green. It’s remote locales like this where he and his co-founders, Gunnar Lovelace and Sasha Siddhartha, hope to have their biggest success selling organic food that’s accessible and affordable. For a $59.95 membership fee, consumers can buy organic products at up to 50 percent off the retail price. Green explains how they make