Knowing Customers Before They Know You

The technology that lets you identify them—literally—is here

Amy Webb

​OF YOU HAD JUST ONE SUPERPOWER, would you rather fly or be invisible? If you chose the latter, start thinking of a superhero name.

​Developers in Russia recently launched an app called FindFace, which lets users scan a stranger’s face in a crowd and identify her. FindFace relies on VKontakte—Russia’s Facebook—to reveal, reportedly with 70 percent accuracy, who someone is, as well as

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