no.228 A Couple Finds a Calling Through an Old Technology
Consumers haven’t stopped using phones to shop and buy, but sellers behave as though they have—missing valuable information. In 2011, Todd and Laure Fisher created CallTrackingMetrics, based in Severna Park, Maryland, to bridge an analytical gap between the analog and digital worlds.
Laure Fisher, Todd Fisher CallTrackingMetrics
• Three-year growth 1,741.9% • 2015 revenue $5 MILLION
TODD: I grew up watching my dad develop some of the original video playback software. Occasionally, I’d be playing a video game like SimCity, and he would hack it so I could have more game “money.” My brother is a software
