Nautilus

Who Owns Your Identity?

When the digital media pioneer and visionary Jaron Lanier signs his new book, Who Owns The Future?, he circles the “Who” and draws an arrow to the reader’s name, achieving a visual haiku of his message: Each of us, by name, generates a great amount of profit for the Internet’s corporations as they use our personal information for targeted advertising or sell it to third-parties for future use. He wants to know what are we going to do about it.

“Few people realize the degree

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