Women in Nepal Are Taking the #RedTikaChallenge to Protest Discrimination Against Widows
Red is a color that's associated with energy, strength, power, determination, passion, desire and love. In Hindu culture, a woman wearing a red tika (bindi) means she is married, and the red color signifies true love and prosperity.
In Nepal and India, widows generally do not wear red tika, however, and society doesn’t accept them wearing red, either.
To defy this notion, Women for Human Rights (WHR), an advocacy group for single women, created a social media campaign called #RedTikaChallenge at the end of January that asks supporters to post a photo of themselves wearing a red tika and nominate three friends and relatives to take the challenge.
#RedTikaChallenge
I Accept the Challenge WHR Nepal
While the color#widows are barred from wearing #RED. This is not right. THIS IS OUR RIGHT pic.twitter.com/N4iLo28j9Q— उमा (@simranmagar) January 31, 2017
#RedTikaChallenge! pic.twitter.com/P6tbgYIobd
— Filosoofer (@Mayouree) February 2, 2017
The organizers started with the goal of reaching 500 participants in a three-month period, but within a few days of its launch the campaign already garnered thousands of supporters on Facebook, Twitter and Instagram.
WHR explained their reasoning for the campaign on Facebook:
RED TIKA CHALLENGE
#RedTika #WHRColors have their own significance and are believed to be the right of every person to inherit since birth. When talking about the colors that single women (WIDOWS) can involve with, we can see mass of people giving their prejudice opinion. They are the only ones that are refrained from using bright colors, especially “Red Tika” and “Red Attires”.
While, the color Red symbolizes the color of life and of passion. Girls wear bright colors even before they are married, so why not after they are categorized into single women (widow). Let us not be judgmental and, all have the privilege of empowering colors according to one’s personal choice. Let not gender nor orthodox, be a hindrance to embrace colors.
One of the supporters of the campaign, Swarnima Shrestha, wrote:
Colours are what makes our lives bright and I believe everyone should have a right to choose the colours of their lives. It should not be compulsory that a married woman should always put on a red tika, likewise a single woman should not a restricted to put it on – it should always always be a matter of choice. […]
While the color #RED symbolizes the color of life and passion, widows are barred from wearing RED. This is not right. THIS IS OUR RIGHT! I would like to strongly protest against this primitive thought.
On Twitter, the Nepal correspondent for China's state-run news organization Xinhua News Agency, Shrishti Kafle, joined in the challenge:
While Red symbolizes color of life & passion,widows are barred from wearing RED. Against this primitive thought, here is #RedTikaChallenge pic.twitter.com/gJ2oHlItzr
— Shristi Kafle (@KafleShristi) February 1, 2017
Here are Instagram posts from some select supporters.
A photo posted by ⠀⠀⠀⠀⠀⠀⠀⠀⠀🦄Miruna Lisara Magar (@mirumgr) on
Some men have expressed their support for the campaign too. Others are keen to participate:
अब मोबाइलको ग्यालरीमा रातो टीका लाको फोटो खोज्नु पर्यो । ;-) #RedTikaChallenge
— साहिबा (@Wakil_Sahiba) February 2, 2017
Now [I] need to search for a photo [of me] wearing red tika in my mobile’s gallery.
Originally published in Global Voices.