The Like Button Ruined the Internet

Here’s a little parable. A friend of mine was so enamored of Google Reader that he built a clone when it died. It was just like the original, except that you could add pictures to your posts, and you could Like comments. The original Reader was dominated by conversation, much of it thoughtful and earnest. The clone was dominated by GIFs and people trying to be funny.

I actually built my own Google Reader clone. (That’s part of the reason this friend and I became friends—we both loved Reader that much.) But my version was more conservative: I never added any Like buttons, and I made it difficult to add pictures to comments. In fact, it’s so hard that I don’t think there has ever been a GIF on the site.

I thought about building new social features into