How Many Businesses Can You Juggle?
The right—and wrong—way to become a serial entrepreneur
THERE’S A MOMENT that comes all too often when I interview entrepreneurs. When asked to identify their business, they tell me there’s not just one. Or two. Sometimes there are even more.
Take Stephen Goldmann, a principal in the San Francisco–based food-and-restaurant consulting business the Culinary Edge. He’s also a co-founder of Starbird Chicken, a chicken shack financed by the Culinary Edge’s
