How Changing Its Packaging Helped This Company Find Sweet Success
A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
In the spring of 2015, Chris Mears was in supermarkets handing out samples of his new premium, M&M-style candies, called . “Oh,” one woman said, “this is perfect for my kids.” Another customer ate a chocolate and said, “I didn’t think it would taste this good!” Both were meant, but they made Mears anxious. His candy wasn’t for kids. And shouldn’t have been a surprise.
