What It's Like Inside the KIND Office

The most compelling thing about KIND’s Manhattan headquarters isn’t the Bar Bar, where staffers grab a lineup of free snack bars, but how the company got there at all. Founder Daniel Lubetzky, the son of a Holocaust survivor, says he was raised to believe in the power of and the importance of, social mission and philanthropic efforts (which have grown far beyond its for-profit business model). But you can feel it in the physical space, too, which is decorated in bright, vibrant colors and meant to be a nexus for and cooperation. Between meeting spaces, Lubetzky’s dad’s furniture adorns various offices.