Bloomberg Businessweek

Major League Memorabilia

An unrivaled collection is up for sale.

Seventy-four years ago, Joel Platt says, Babe Ruth came to him in a dream. “Don’t give up,” Ruth told Platt, then 4 years old and recovering from injuries suffered in a gasoline explosion. “You can be a baseball player or open a museum to sports legends.” Platt turned out to be a decent shortstop and an even better collector. Over decades, some of history’s best athletes and their families gave him mementos—in many instances, before there was a market for such items. Platt also bought from other collectors, eventually amassing more than 1 million pieces,

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