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    Watchdog Group Files Complaint Over Google Tracking In-Person Purchases

    Using search and app data, combined with third-party credit card records, Google can link online ad viewing to purchases at physical stores. User privacy may be at risk, an advocacy group says.
    by Camila Domonoske Jul 31, 2017 2 minutes
    Google CEO Sundar Pichai delivers the keynote address at the Google I/O 2017 Conference at Shoreline Amphitheater on May 17 in Mountain View, Calif. Google's new tool for tracking how online ads connect to in-person sales has been criticized by a privacy watchdog group. / Justin Sullivan / Getty Images

    A privacy watchdog group has filed a complaint with the FTC over Google's system for tracking purchases Internet users make in person, at physical store locations.

    Google — a way for advertisers to measure the effectiveness of an online ad campaign — in May. It combines Google's search and app records with credit card purchase data acquired from third-party sources. "We invested in building

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