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  • The Guardian

    Tinder Gold takes us nearer to the app’s grim endpoint: robot-style dating | Roisin Kiberd

    The new paid-for dating service offers a ‘first-class swipe experience’ at the bottomless buffet of human experience. What’s not to like?
    by Roisin Kiberd Sep 06, 2017 3 minutes
    ‘Tinder’s appeal – and that of rival dating apps – hinges on the promise of instant satisfaction.’ Photograph: Alamy

    “We know you. You live in a world where every moment counts – where speed equals success, you’re always on the go, and you can’t let anything slow you down.”

    This not a line from the new Blade Runner sequel. It’s a statement issued by Tinder explaining its new product, Tinder Gold, which launched on 29 August, becoming the highest grossing product in Apple’s App Store several days later.

    This isn’t the first iteration of the dating invited by peer nomination only. Back in 2015 there was also Tinder Plus.

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