The Atlantic

Is There Any Hope for Facebook's Fact-Checking Efforts?

Research is making clear just how hard it is to stop people from believing false stories on social media.
Source: Raphael Satter / AP

Facebook’s fact-checking efforts are on the rocks. Five months after the social-media giant debuted a third-party tool to stop the spread of dubious news stories on its platform, some of its fact-checker partners have begun expressing frustration that the company won’t share data on whether or not the program has been effective.

In the absence of that official data, a by Yale researchers made waves last week by suggesting that flagging a post as “disputed” makes readers just a slim 3.7 percent less likely to believe its claim. Among Trump supporters and young people, the fact-checking program could even backfire: Those respondents were more likely to That concern was echoed earlier this year by the actor James Woods, who a disputed tag on Facebook was the “best endorsement a story could have.”

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