NPR

Teetotaling Made Trendy

High-end, non-alcoholic beverages are on the rise — with growing demand from bars and restaurants to carry drinks that go beyond water and sweet sodas for those who don't drink alcohol.
There's a growing demand for non-alcoholic, high-end beverages in the U.S., coming on the heels of a trend across the pond.

Sharelle Klaus says she's always been a foodie.

So she was gutted when she had to pass up an opportunity to dine at The French Laundry, the famous Napa Valley restaurant with three Michelin stars. She was pregnant at the time — and not drinking.

"What would be the point?," she says she remembers thinking.

She didn't want to travel all the way from Seattle — and be stuck drinking water while her dining companions enjoyed an array of Napa wines, carefully chosen to complement and complete each dish.

She came across this issue — lack of beverage options — pretty often through her four pregnancies. When she met friends for drinks or dinner, her only choices were water or some kind of sickly sweet soda.

"I felt like there

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