How to Keep Them Coming Back for More
Strange as it may sound, one key to success is not giving your customers what they want
ONE CURRENT DEBATE in technology circles concerns whether mobile apps are still a must-have or on their way out. The correct answer, of course, is that’s the wrong question to ask. To understand why, let’s talk about Texas hold ’em.
What makes playing that game so seductive and addictive, in part, is that it triggers a response to what behavioral economists call variable rewards. Regardless
