Entrepreneur

The Trick to Creating Superstar Employees? Think of Them as Superstar Employees.

Research shows that your attitude towards your employees may become a self-fulfilling prophecy.
Source: Viktor Koen
Viktor Koen

In 1963, a pair of researchers named Robert Rosenthal and Kermit Fode assigned a dozen psychology students an experiment: Train rats to solve their way out of a maze. Rosenthal and Fode told half the students that they would be training “maze bright” rats, selectively bred for their exceptional maze-running prowess, and the other half that they had on their hands “maze dull” ones, bred for the opposite trait. Five days in, the “maze bright” rats could complete their task twice as fast as the competing group, which is what you might expect when you pit uber-rats against dimwits. 

Related: 8 Mindsets That Will Set You on the Path to Success

But here’s the thing: All the rats in the

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur3 min read
Making the Midlife Leap
Sometimes, building the life you want requires a big risk. That’s what Keri Gardner realized when she cashed in $100,000 of her retirement savings to buy a franchise. It was November 2020, and she had just been laid off from her executive role at a h
Entrepreneur5 min readCorporate Finance
How to Build the Next Huge Thing
Want to start, fund, and sell a major company? Spencer Rascoff has some advice on that—because he’s seen it from all sides. As a founder, he first cofounded the travel-booking site Hotwire, which he sold to Expedia. He then cofounded Zillow, which he
Entrepreneur9 min readPopular Culture & Media Studies
15 Side Hustles You Never Knew Existed
If you don’t get squirmy around creepy-crawlies, try breeding insects! Crickets, Dubia roaches, and mealworms are all easy to cultivate, and lizard-owners never stop needing to feed their reptiles. Jeff Neal learned this in 2016, when he bought his d

Related