Fast Company

30 FOR GIVING A 96-YEAR-OLD LUXURY BRAND STREETWEAR SWAGGER

Twenty-five years after he shuttered his copyright-flaunting Dapper Dan’s Boutique—in response to pressure from Gucci and other labels—Day has opened a new Harlem atelier with help from the fashion brand. “[Gucci] approaching me, and this partnership we have, in my community, it’s a historical event,” says Day.

In the early ’90s, Gucci famously sued Harlem tailor Daniel Day (aka Dapper Dan), whose custom-made puffer jackets and tracksuits—plastered in bootleg Gucci prints—were embraced by the likes

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