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    ELEMENTAL DESIGN

    by PRIYA RAO Jan 11, 2017 2 minutes

    Aether’s two L.A.-based founders applied a clean, modern design to outdoor wear

    hough Aether cofounder Palmer West has been a religious skier for decades, he’s never loved the overly branded, neon wares found at most outdoor stores. “You’re sort of forced to dress like a teenager,” laments

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