The Modist Delivers Style Without Sacrifice
by Claire Dodson
Apr 09, 2018
3 minutes
A native Algerian who grew up in the Middle East, Ghizlan Guenez was working in private equity when she developed the idea for a luxury e-commerce platform devoted to the kind of clothes that she and the women in her family like to wear: high fashion, just with “long sleeves, long hems, no high slits, not too much lace,” she says. But when Guenez began taking the concept of a “modest” fashion site to designers a couple of years ago, she found that many had a very narrow
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