Bloomberg Businessweek

A Cult Classic You Can Afford

Rolex fanatics have dreamed for years of a stainless-steel GMT-Master II with a red-and-blue bezel. Now they’re fighting to get one

Rolex SA is the master of iteration. By changing minuscule elements of its beloved watches over the years, the Geneva-based company has created hundreds of variations to chase, collect, and

You're reading a preview, sign up to read more.

Related Interests

More from Bloomberg Businessweek

Bloomberg Businessweek9 min read
When Brad Pitt Tried To Save The Lower Ninth Ward
His Make It Right Foundation built 109 homes in New Orleans, but critics say many are badly flawed
Bloomberg Businessweek3 min read
Diversity Data And the Special-Sauce Defense
Tech companies say detailing how many women and minorities they employ will expose them to harm from competitors
Bloomberg Businessweek6 min read
The Upside Of A Global Downturn
To lure house hunters, sellers of high-end homes are slashing prices by as much as 30 percent. Many metro areas are succumbing to downward pressure from the U.S.-China trade war, uncertainty in Europe, rising interest rates, or a combination of all t