Bloomberg Businessweek

A Cult Classic You Can Afford

Rolex fanatics have dreamed for years of a stainless-steel GMT-Master II with a red-and-blue bezel. Now they’re fighting to get one

Rolex SA is the master of iteration. By changing minuscule elements of its beloved watches over the years, the Geneva-based company has created hundreds of variations to chase, collect, and

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• FASHION DROPS After growing into multibillion-dollar businesses by expanding their range of products and the number of locations where they’re sold, European luxury brands including Louis Vuitton and Burberry Group Plc are racing to put scarcity b