Entrepreneur

His Company Is Growing 300 Percent a Year -- Because He Took Jobs He Wasn't Fully Prepared For

If you're willing, agile, attuned to the market and ready to learn, there's never a wrong time to change your business plan.
Source: Courtesy of Truffl
Courtesy of Truffl

It was supposed to be a simple job: The legendary Los Angeles-based grocery and liquor delivery company Pink Dot had a solid business, but it had an aging customer base and a raft of , and it wanted new as a way to attract younger customers. It Raphael Farasat for the job, and at first, he thought it would be straightforward -- a new website, new , maybe some odds and ends.

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