Fast Company

A Startup Destroys the Competition

Bark’s secret to delighting dogs and humans alike
Georgia, a 4-year-old terrier mix, rips into Zoe the Zombie Squirrel.

The New York–based startup behind the popular dog-toy and dog-treat subscription service BarkBox is an emerging player in the $86 billion pet industry. Bark produces more than 35 playful, pun-in-cheek products each month—a fiery-haired “Dognald” chew toy and

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