Twitter Should Kill the Retweet
The feature derails healthy conversation and preys on users' worst instincts.
by Taylor Lorenz
Oct 29, 2018
4 minutes
On Monday, Twitter was briefly ablaze after CEO Jack Dorsey reportedly suggested to the Telegraph that the company might eliminate its heart-shaped like button. The company quickly clarified, tweeting that as par of a "commitment to healthy conversation," it was "rethinking everything about the service," including the like button.
But this wasn’t the first time Dorsey signaled his frustration with the like button. "We have a big like button with a heart on it and we’re incentivizing people to want it to go up," he said at the WIRED25 summit. "Is that the right thing? Versus contributing to the public conversation or a healthy conversation? How do we
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