Entrepreneur

What Franchises Should Look For In a Marketing Firm

Reaching customers (and potential franchisees) is part art, part science. Three industry vets offer advice on finding a marketing and social media firm that strikes the right balance.
Source: SergeyNivens | Getty Images
SergeyNivens | Getty Images

1. Think holistically

From Kenny Wu, director of corporate marketing, Scorpion

Franchisors are concerned with and cohesion, but see marketing as just a small slice of their daily to-dos and are hyperfocused on performance. Both sides can be made happy…but it means a lot of careful planning, and no rogue: Build a playbook that broadens and deepens brand awareness, while also developing localized, brand-compliant tactics to help franchisees stand out in their neighborhoods.

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur10 min read
The Fastest-Growing Franchises
If you’re looking for a franchise brand to buy, you’re surely asking yourself this question: Which brands are worth my time and money? There are many ways to answer that, but here’s a useful starting point: Look at the brands with major traction. Tha
Entrepreneur2 min read
3 Ways to Build Real Businesses on the Side
If you have marketable skills, but you aren’t sure how to spin them into a business, try teaming up with someone from an entirely different industry. Together, you could pinpoint opportunities for innovation. That’s what Gene Caballero did. Back in 2
Entrepreneur3 min read
What’s the Real Damage?
Miri Offir knows how to talk to people in crisis. After serving in the Israeli military, she came to the U.S. in 2003 and took a secretary job at the post-disaster recovery franchise 911 Restoration. She worked her way up—eventually becoming the comp

Related Books & Audiobooks