What Franchises Should Look For In a Marketing Firm
Reaching customers (and potential franchisees) is part art, part science. Three industry vets offer advice on finding a marketing and social media firm that strikes the right balance.
by Hayden Field
Jun 01, 2019
2 minutes
1. Think holistically
From Kenny Wu, director of corporate marketing, Scorpion
Franchisors are concerned with and cohesion, but see marketing as just a small slice of their daily to-dos and are hyperfocused on performance. Both sides can be made happy…but it means a lot of careful planning, and no rogue: Build a playbook that broadens and deepens brand awareness, while also developing localized, brand-compliant tactics to help franchisees stand out in their neighborhoods.
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