STEVE JOBS’ BRAINCHILD HAS REALIZED ITS POTENTIAL
Jun 21, 2019
4 minutes
by Benjamin Kerry & Gavin Lenaghan
Image: Paul Sakuma
When the then-CEO of Apple, Steve Jobs, prepared to unveil the cloud storage service iCloud back in 2011 , he described a world that you might barely recognize now: a world where any photos you take, videos you shoot, music you buy and other digital files are stored simply on your PC, “the digital hub of your digital life”. However, as you might recall if you are old enough, this arrangement faltered as many devices other than the PC began taking on further PC-like responsibilities.
The days when a photo would scarcely last long on your phone before you quickly uploaded it to your PC are long gone. As Jobs acknowledged at the 2011 keynote
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