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Permission Marketing: Turning Strangers into Friends, and Friends into  Customers
Permission Marketing: Turning Strangers into Friends, and Friends into  Customers
Permission Marketing: Turning Strangers into Friends, and Friends into  Customers
Audiobook (abridged)2 hours

Permission Marketing: Turning Strangers into Friends, and Friends into Customers

Written by Seth Godin

Narrated by Seth Godin

Rating: 4 out of 5 stars

4/5

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About this audiobook

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.

Editor's Note

An innovator’s delight…

Blogger and bestselling author Godin is at his informative best in this early work that serves as the cornerstone of not only his, but many other famed founders entrepreneurial empires.

LanguageEnglish
Release dateAug 1, 1999
ISBN9780743519953
Author

Seth Godin

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

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Reviews for Permission Marketing

Rating: 4.119631937423313 out of 5 stars
4/5

326 ratings18 reviews

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  • Rating: 2 out of 5 stars
    2/5
    this was a good book in the past, now is not present/future oriented anymore. old news.

    1 person found this helpful

  • Rating: 5 out of 5 stars
    5/5
    Les bases de ce qui est enseigné aujourd'hui en Marketing digital. Seth Godin est précurseur dans bien des domaines, à lire !
  • Rating: 5 out of 5 stars
    5/5
    Seth Godin does it again! Clear reasoning and practical application.
  • Rating: 4 out of 5 stars
    4/5
    Incontournable pour les entrepreneurs, travailleurs autonomes et consultants qui ont besoin de plateformes web performantes et efficaces !
  • Rating: 4 out of 5 stars
    4/5
    A little dated now but funny listening to it. There are several other authors using these ideas as their own now.
  • Rating: 3 out of 5 stars
    3/5
    There are some solid principals in this book, but the references and context are most certainly outdated for today’s marketing environment. That said. It’s a quick read for the principals alone.
  • Rating: 4 out of 5 stars
    4/5
    Some of the examples are outdated, but a classic from one of the greats. The underlying message is still relevant and it’s a short read.
  • Rating: 5 out of 5 stars
    5/5
    loved it and opend my eyes about several things, will for sure come back to listen to it several times. and seth is a pleasure to listen to...
  • Rating: 4 out of 5 stars
    4/5
    Instructional steps/actions to take. Analogy of marketing to dating was nice.
  • Rating: 5 out of 5 stars
    5/5
    This book should be renamed to:
    HOW TO CREATE A MARKETING STRATEGY

    Seth Godin is one today’s top thought leaders driving the world of Marketing/Branding. His book permission marketing provides an in-depth rundown of the concepts overarching goal, the metrics that define the outcome, and the processes that go into building out a permission marketing campaign, and the individual tasks required. At each step in the providing real world examples of permission based campaigns and how they compare to the various methods that could used instead.
  • Rating: 4 out of 5 stars
    4/5
    Very well explained the concept. A bit short - missing information about implementation details.
  • Rating: 1 out of 5 stars
    1/5
    Awesome book! Easy to comprehend and implement useful things. Nothing extraordinary, but extremely useful tips and explanations. Good listening experience. It differs from the actual book. It's been shortened. Only cream of the crop was left.
  • Rating: 5 out of 5 stars
    5/5
    it was amazing, both content and narrator. a very good book
  • Rating: 5 out of 5 stars
    5/5
    Good and great content, combines what An efecttive comunication campaing should have
  • Rating: 5 out of 5 stars
    5/5
    Whoa, thia book has been written in 2000 but its content is very appliable and phenomenal
  • Rating: 5 out of 5 stars
    5/5
    This is a very interesting analysis and assessment. It explains in very plain language how, by creating opportunity to buy in, obtaining permission, leads to a more loyal customer. It's about establishing and maintaining trust.
  • Rating: 5 out of 5 stars
    5/5
    This book is useful because it comes from the experience of the author not his only his opinions.
  • Rating: 4 out of 5 stars
    4/5
    Explains his concepts best in this must read. Great insight into Amazon & Yahoo. Brilliant insight into building a relationship with the customer. Great info on Opt-in email from a management standpoint. I believe this is Seth Godin's best book. Good information on how to educate your customer. I re- read this book this book all the time.