Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The Discipline of Innovation
    The Discipline of Innovation
    The Discipline of Innovation
    Audiobook28 minutes

    The Discipline of Innovation

    Written by Peter F. Drucker

    Narrated by Deaver Brown

    4.5/5

    ()

    About this audiobook

    How much of innovation is inspiration, and how much is hard work? The answer lies somewhere in the middle, says management thinker Peter Drucker. In this HBR classic from 1985, he argues that innovation is real work that can and should be managed like any other corporate function. Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius. Indeed, most innovative business ideas arise through the methodical analysis of seven areas of opportunity.
    Within a company or industry, opportunities can be found in unexpected occurrences, incongruities of various kinds, process needs, or changes in an industry or market. Outside a company, opportunities arise from demographic changes, changes in perception, or new knowledge. There is some overlap among the sources, and the potential for innovation may well lie in more than one area at a time. Innovations based on new knowledge tend to have the greatest effect on the marketplace, but it often takes decades before the ideas are translated into actual products, processes, or services. The other sources of innovation are easier and simpler to handle, yet they still require managers to look beyond established practices, Drucker explains. The author emphasizes that innovators need to look for simple, focused solutions to real problems. Subjects covered include creativity, entrepreneurship, and innovation.
    This audiobook has 9 tracks, the first being the Introduction and the last the principles of Innovation according to Peter Drucker. The middle tracks are the 7 places to look for opportunities. 1. Introduction: 7 Places to Look for Opportunities. 2. Unexpected Occurrences. 3. Incongruities. 4. Process Needs. 5. Industry & Market Changes. 6. Demographic Changes. 7. Changes in Perception and Mood. 8. New Knowledge. 9. Principles of Innovation.
    LanguageEnglish
    PublisherSimply Magazine Inc.
    Release dateNov 12, 2007
    ISBN9781614961031
    The Discipline of Innovation
    Author

    Peter F. Drucker

    Peter F. Drucker is considered the most influential management thinker ever. The author of more than twenty-five books, his ideas have had an enormous impact on shaping the modern corporation. Drucker passed away in 2005.

    More audiobooks from Peter F. Drucker

    Related to The Discipline of Innovation

    Related audiobooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      The Founder's Mentality

      May 1, 2018

      All companies strive for profitable growth, but you believe it eludes many for a common reason. What is it? In my 25 years of researching this topic and working with clients, one theme has come up again and again: complexity. In my view, complexity i

      6 min read

    • Article

      Building A Dream Team Starts At The Top

      Aug 12, 2020

      SEISMIC 900 EMPLOYEES 14 OFFICES AROUND THE GLOBE 7 TOP WORKPLACE AWARDS SINCE 2019 600+ ENTERPRISE CLIENTS ► A strong leadership team is a must-have for any company to be successful. But when the co-founders truly like each other and treat each othe

      2 min read

    • Article

      The Power of Market-Creating Innovation

      Jan 1, 2021

      Everyone has been impacted by the global pandemic, but can you talk about the particular effects on emerging economies? To be sure, the entire world has been impacted by COVID-19, but emerging economies have been severely impacted in four ways. First

      7 min read

    • Article

      The Secrets of Persistent Innovators

      Jan 1, 2023

      WHEN I STARTED OUT AS A SCIENCE AND TECHNOLOGY JOURNALIST in 1995, Google and Facebook didn’t exist, the human genome hadn’t yet been fully sequenced and phones were for talking to other people. I couldn’t know that I was about to witness (and help c

      7 min read

    • Article

      Bringing Big Ideas to Life

      Jan 1, 2020

      ON A RAINY DAY IN NEW YORK CITY, Travis Kalanick and Garrett Camp couldn’t get a cab. They quickly realized that trying to get a taxi in the rain was a horrible experience. The duo went on to found Uber, which became one of the most successful unicor

      12 min read

    • Article

      How AI Will Transform Business

      Jan 1, 2018

      How AI Will Transform Business
      12 min read

    • Article

      How Work Got Good

      Jun 21, 2019

      How Work Got Good
      6 min read

    • Article

      The Innovation Revolution

      Jun 26, 2019

      The Innovation Revolution
      1 min read

    • Article

      Q & A

      Sep 1, 2021

      You have said the global pandemic teaches us that “change is not a project with a beginning and an end”. What is it, then? If you look back at the 20th century, change was relatively rare. We had some massive shakeups in the forms of wars and economi

      6 min read

    • Article

      Tech Industry Confronts A Backlash Against 'Disruptive Innovation'

      Jan 28, 2019

      Silicon Valley is rethinking the implications of technology that disrupts entire industries, while the man who coined the term "disruptive innovation" stands by its basic goodness.

      3 min read

    • Article

      Covid, Who?

      Dec 7, 2022

      Covid, Who?
      2 min read

    • Article

      Creative Construction

      Apr 18, 2018

      When we think about business and creation, we think first that the people running businesses are lauded as job creators. Or, perhaps, of the Austrian-born economist Joseph Schumpeter’s enduring description of capitalism as “creative destruction.” Wh

      1 min read

    • Article

      Innovating in Canada: Challenges and Opportunities

      May 1, 2023

      There is widespread worry that growth and innovation in Canada are slowing down. Why is that? If you think back to the early 20th century, with innovations like airplanes, electricity, automobiles and home appliances, the world was changing very quic

      6 min read

    • Article

      Partnering with Start-Ups

      Jan 1, 2019

      You have said that many big, established corporations are in trouble. How so? A few things are going on. First of all, many of these ‘legacy companies’ have failed to keep up with their customers. I was recently chatting with some of Facebook’s leade

      5 min read

    • Article

      Marco Tronchetti Provera Tradizione, innovazione, bellezza / Tradition, innovation, beauty Walter Mariotti

      Dec 23, 2022

      Nei primi anni Duemila, la fabbrica di Settimo Torinese stava degradando e non era al passo con l'evoluzione tecnologica. Eravamo concentrati nei mercati in crescita, come l'America Latina, gli Stati Uniti, la Cina. Bisognava rafforzare la presenza g

      13 min read

    • Article

      Q&A

      Jan 1, 2023

      In the innovation process, why is it so important for innovators to view people as human beings rather than consumers? An innovator who sees people as consumers is going to prioritize every imaginable tool to sell them something and make them consume

      6 min read

    • Article

      Questions for David Robertson, Innovation Expert, The Wharton School

      Jan 1, 2018

      There are two widely-recognized routes to innovation: incremental improvement and revolutionary disruption. Describe what you call ‘The Third Way’. These two traditional types of innovation are still really important: We should always be thinking abo

      6 min read

    Related categories

    Reviews for The Discipline of Innovation

    4.5/5

    103 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words