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    Unavailable
    Enchantment: The Art of Changing Hearts, Minds, and Actions
    Unavailable
    Enchantment: The Art of Changing Hearts, Minds, and Actions
    Unavailable
    Enchantment: The Art of Changing Hearts, Minds, and Actions
    Audiobook4 hours

    Enchantment: The Art of Changing Hearts, Minds, and Actions

    Published by Penguin Random House Audio

    Narrated by Dan John Miller and Ellen Archer

    3.5/5

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    Currently unavailable

    Currently unavailable

    About this audiobook

    Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.
    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateMar 8, 2011
    ISBN9781101432440
    Unavailable
    Enchantment: The Art of Changing Hearts, Minds, and Actions

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    Reviews for Enchantment

    3.5/5

    93 ratings9 reviews

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    Review must be at least 10 words

    • 4/5
      There are some good bits in here about how to enchant others with your personal presence, your product or service, or your cause. The broad target gives the book a spotty feel, though. Some of the personal stories aren't really good fits for the sections they aim to illustrate, and the book could use a broader array of sources. That said, Kawasaki's enthusiasm and desire to help people comes through well. I particularly enjoy his emphasis on ethical business behavior. If more Big Business critters took his advice to heart, we'd all be better off.I bought the Kindle version - while the formatting of the book is somewhat rudimentary, it's an acceptable payoff for the price and portability.
    • 5/5
      I agree with a lot of his ideals. His examples are pertinent. Lots of great ideas for your business and practical ways to promote it effectively.My first Guy Kawasaki book and it won't be my last. I enjoy his writing style and the content.
    • 5/5
      This is a business book for people who really want practical advice on how to become a better, more successful, happier business person.

      Unlike many business books, it's neither a relentlessly detailed case study that wears you out trying to absorb lots of detail that may or may not be relevant to your industry and organization, nor a light'n'fluffy "how I inspire everyone around me with platitudes" book. Instead, Guy Kawasaki focuses on practical advice on how to sell your "cause" and how to be someone people want to do business with--how to be "enchanting" to customers, investors, employees. He's a former jeweler who joined Apple in 1983, when he got an early demo of the first Macintosh and was, in his chosen word, enchanted. He uses his own experience and well-chosen anecdotes from others to flesh out his message and illustrate the practical application of his advice.

      The ten-cent version of that advice, after "have a product, service, or cause that's really worthwhile," can be summed up as: 1. Be likable. 2. Be trustworthy. 3. Be a mensch. Some of the specifics: Smile--a real smile, that moves the eye muscles and not just your lips. Approach people you meet with a goal of helping them first. Tell the truth. Don't shade it to downplay perceived weakness of your position. Instead, address those weaknesses and find a way to meet the real needs of the person you're dealing with. Do that, and you can make a loyal customer for life, not just one sale. Deliver bad news first--because the people you want to work for or do business with want to know the bad news so they can deal with it effectively. Someone who only wants good news is someone to be avoided, in business and in life.

      Much of this book is applicable to almost any setting, including, as he points out in a few comments, marriage and parenting. The last third of the book is focused more specifically on working inside a corporate or organizational structure, on how to be a good employee and how to be a good boss. There's a short and helpful section dealing particularly with managing volunteers in a non-profit setting.

      All of which covers the basics of the book, but doesn't capture the experience of reading it. Enchantment really is enchanting to read, enjoyable, enlightening, surprisingly practical, and a book you won't want to put aside until you're finished.

      Highly recommended.

      I received a free copy of Enchantment for review, from the author.
    • 1/5
      Amid the holiday snaps and the photo of Richard Branson shining his shoes to ply for his business on Virgin Airlines, Mr Kawasaki uses an image from the war in Vietnam to illustrate one his many lightweight marketing tips. The man is being executed. His brains are about to be blown out. Not so much the art of enchantment. More the height of bad taste.
    • 3/5
      A very enjoyable and readable book on how to be a better person and how to win others to your cause. That sounds very corny, but I've found the book helpful and will be reading it again almost immediately. There is nothing startling in these pages but good advice on how to get things done and, more importantly, how to win people over rather than browbeat them! Even if you have a bias against self-help books, you should give this one a try, it's engaging and, dare I say it, enchanting!
    • 3/5
      Beautiful tips. Some practical some not. But love the overarching idea. Thanks Guy!
    • 4/5
      OK, so I'm sort of like an Orc reading the Ranger's manual for this one, so not the target audience, but I've seen these ideas put into action and felt the effects, so I'm going to say there is really a good deal of very serious advice here, presented in a light seeming soufflé. But could a sever weighty telling demonstrate enchantment?
    • 4/5
      well done.I highly recommend
    • 5/5
      Awesome book. I'm going to read it again.