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    Hyperwars: Eleven Strategies for Survival and Profit in the Era of On-Line Business
    Hyperwars: Eleven Strategies for Survival and Profit in the Era of On-Line Business
    Hyperwars: Eleven Strategies for Survival and Profit in the Era of On-Line Business
    Audiobook (abridged)3 hours

    Hyperwars: Eleven Strategies for Survival and Profit in the Era of On-Line Business

    Written by Bruce Judson and Kate Kelly

    Narrated by James Naughton

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    About this audiobook

    The effects of the online revolution are being felt far beyond Silicon Valley as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. The term "HyperWars" describes the constant battle for survival of the fittest that reflects the reality of business today. Managers who want to stay afloat need practical guidance -- and fast.
    Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven strategies for thriving in this hypercompetitive environment. His visionary techniques, from "Create the 'Total Solution' for Your Customer" to "The Magic in 'Free,'" are illustrated with examples of Internet initiatives that real companies, from pool suppliers to major businesses like Chrysler, are implementing today.
    HyperWars explains how the Internet can and must be incorporated into all aspects of a business, to do everything from cutting procurement, marketing, and communication costs, to deepening customer relationships. Here are the tools every reader needs to survive and profit in the new competitive era.
    LanguageEnglish
    PublisherSimon & Schuster Audio
    Release dateFeb 1, 1999
    ISBN9780743548564
    Author

    Bruce Judson

    Bruce Judson is a senior faculty fellow at the Yale School of Management. An entrepreneur and lawyer, Judson holds advanced degrees from Yale Law School and the Yale School of Management. He is a graduate of Dartmouth College. He is the author of Go It Alone! and Netmarketing, and the coauthor of Hyperwars. In 2008 he both predicted and hedged against the market crash, beating the investment results of virtually every mutual fund and hedge fund.

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