Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Reverse Innovation: Create Far From Home, Win Everywhere
    Unavailable
    Reverse Innovation: Create Far From Home, Win Everywhere
    Unavailable
    Reverse Innovation: Create Far From Home, Win Everywhere
    Audiobook7 hours

    Reverse Innovation: Create Far From Home, Win Everywhere

    Written by Vijay Govindarajan and Chris Trimble

    Narrated by Phil Dubois

    3.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse.

    Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound-for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long-established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed.

    Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world's leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not.

    The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This audiobook will help you do that.

    LanguageEnglish
    PublisherBrilliance Audio
    Release dateNov 6, 2012
    ISBN9781469220604
    Unavailable
    Reverse Innovation: Create Far From Home, Win Everywhere
    Author

    Vijay Govindarajan

    Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He was the first professor in residence and chief innovation consultant at General Electric. He has worked with many Fortune 500 corporations and is a regular keynote speaker in CEO forums and major conferences around the world. As well as How Stella Saved the Farm, Govindarajan has co-authored two other business books with Chris Trimble: the international bestseller Ten Rules for Strategic Innovators and The Other Side of Innovation.

    More audiobooks from Vijay Govindarajan

    Related to Reverse Innovation

    Related audiobooks

    Management For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Enhance Enterprise-level Sales

      Mar 29, 2017

      • Orchestrating a complex network of decision-makers and influencers is difficult • The right people are not hearing or understanding the full potential of your value • Proposals get hung up in procurement, whose only concern is acquisition cost • Yo

      1 min read

    • Article

      Creativity Hubs

      Aug 5, 2019

      Creativity Hubs
      3 min read

    • Article

      How Venture Capital Made the Future

      Nov 17, 2022

      “LIBERATION CAPITAL,” AS investor Arthur Rock called it, “was about much more than keeping a team together in the place where its members happened to own houses.” In 1957, Rock took a gamble on the “traitorous eight”—a team of promising engineers at

      5 min read

    • Article

      The Underlying Dynamics Of The grocery Retail Segment

      Aug 20, 2021

      As it tackles the aftermath of the looting and unrest in KwaZulu-Natal and Gauteng, the listed grocery retail sector is itself at an inflection point. All the country’s Big Five retailers have new chief executives in place, with Shoprite’s Pieter Eng

      6 min read

    • Article

      The Founder's Mentality

      May 1, 2018

      All companies strive for profitable growth, but you believe it eludes many for a common reason. What is it? In my 25 years of researching this topic and working with clients, one theme has come up again and again: complexity. In my view, complexity i

      6 min read

    • Article

      Mind

      Jan 20, 2021

      Binge-drinking teenager s run the risk of shrinking their br ains (as w ell as having their stomachs pumped). Mor e than one in five 15-19 year olds in high-income countries admit to occasional booze binges, but a report in the British Medical Journa

      1 min read

    • Article

      Making Inclusion Part of the Next Normal

      Sep 1, 2020

      While well-intentioned, research shows that anti-bias programs rarely deliver. What are organizations getting wrong when it comes to this kind of training? So much! The kind of bias training that has been the industry standard for the past decade is

      7 min read

    • Article

      Disarming Retail

      Nov 30, 2021

      The retailer’s then CEO, Tommy Millner (who previously spent 15 years leading gunmaker Remington), reportedly said his company enjoyed such a rush of gun buyers after the Sandy Hook massacre that it “didn’t blink” about continuing to sell them. Cabel

      1 min read

    • Article

      The Art of Transformation

      May 1, 2022

      The Art of Transformation
      2 min read

    • Article

      World 2.0

      Jan 1, 2021

      World 2.0
      2 min read

    • Article

      The Four P's of Economic System Change

      Mar 24, 2022

      You recognise the multiple and interlocking crises troubling the world. You take on board the warnings of scientists that acting to address environmental breakdown is beyond urgent. You know that communities across the globe all too often struggle to

      5 min read

    • Article

      The Environment Is Everybody's Business, Especially For Those In Business

      Jun 2, 2023

      We all live and we all die, what makes us different are the things we do and the impact of our actions on the world. When it comes to the human mindset, we only think in terms of human-dominated ecosystems. However, with the climate crisis now upon u

      2 min read

    • Article

      The Future-Proof Issue

      Sep 1, 2022

      The Future-Proof Issue
      2 min read

    • Article

      Impact Under Pressure

      Aug 22, 2023

      Impact Under Pressure
      1 min read

    • Article

      Hong Kong's One Earth Summit Must Set Sustainability Standards, Not Hide Behind Superficial Talk On Green Deals

      Mar 23, 2024

      From Monday, Hong Kong will host the inaugural two-day One Earth Summit international sustainability conference, co-organised by the World Economic Forum's Giving to Amplify Earth Action initiative. We can expect the meeting to attract global busines

      5 min read

    Reviews for Reverse Innovation

    3.5/5

    3 ratings1 review

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 4/5
      Even the name is clever as such " Reverse Innovation" - hence this would invite people to forced brainstorming ! Financial logical is unversed as well and provides with such 80% Functionality of occidental product over 20% of Price ! This is pretty ambitious Marketing & Financial exercise and therefore will definitively change Business Models and GTM learned all around WW MBA studies ... Vijay Govindarajan is nevertheless the man who illustrated new Innovative Business model ; "Low cost Innovations over Low cost Countries " ! Sunday, April 8 - 2012